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Wreck the Millionaire. Build the Billionaire.

A private 3-day retreat in Orange County, California for leaders who have outgrown the identity that built their first level of success & are ready to build what comes next

You’ve mastered the millionaire identity...the discipline, the grind,
the performance, the pressure. But the version of you that built your
first level cannot take you to your next one.

To access bigger impact, bigger income, and a bigger life,
you don’t need more hustle.

You need a new identity.

Apply for the Private Retreat

For 7-Figure Founders Who Know There’s More

You Don’t Need Another Strategy.
You Need a New Identity.

I’m Jody Friedman.

I’ve built multiple 7-figure businesses, wrecked my fair share of identities, and learned this the hard way:

At a certain level, more tactics don’t move the needle. You’ve already done the courses, the masterminds, the funnels, the “one more playbook.”

What’s actually in the way is who you think you have to be to keep it all going.

This retreat isn’t about fixing a broken business. It’s about upgrading the person running it — so your income, impact, and freedom finally match what you’re capable of.

Over 3 days together, we go after the real levers:

  • Power – taking your energy, time, and attention back
  • Identity – dismantling the version of you that’s capped your growth
  • Design – rebuilding your life and business to serve the next decade, not the last one

If you’re honest enough to admit you’ve outgrown the room you’re in, this is where we wreck it and build what comes next.

Explore the Retreat

What Happens Inside the
3-Day Identity Expansion Retreat

This is not a workshop where you sit, take notes, and hope things change later.

This is a private intervention for your next level of identity, income, and freedom.

Over three focused days, we dismantle the patterns that stopped compounding —
and design the billionaire-level version of you who can hold more without working more.

Your 3-Day Immersion

Day 1

Wreck the Millionaire

We expose the identity, habits, and invisible agreements that built your current income, and are now quietly capping it.

You'll see exactly why effort stopped compounding, why more work no longer produces more results, and what must be released before anything new can be built.

Day 2

Expose the Hidden Rules

We surface the beliefs, survival patterns, and internal rules you’ve been operating by without realizing it. These rules once protected you. Now they limit your earning potential, decision-making speed, and tolerance for leverage. This is where the ceiling becomes visible,  and removable.

Day 3

Design the Billionaire Identity

We build the version of you who can lead, decide, and earn at a completely different level. Your standards rise. Your relationship with money, risk, and leverage evolves. Your identity finally matches the income and impact you actually want. You leave with clarity that holds, not motivation that fades.

By the end of these 3 days, you will:

  1. Have a clear billionaire-level identity blueprint for the next decade of your life and business.
  2. Know exactly what rooms, roles, and relationships you need to wreck, redesign or release.
  3. Leave with decisions made, commitments locked in, and a focused plan to execute the moment you get home.
Apply for the Private Retreat

This is not for everyone.
And that's intentional.

This Retreat Is For You If

  • You are generating $1M+ annually, but the business demands too much of your time and energy
  • You feel capped at your current level and know the issue is identity, alignment, and systems, not effort
  • You are tired of complexity, noise, and decisions that don’t move the needle
  • You want more income AND more time, not one at the expense of the other
  • You are ready to stop serving situations, roles, or clients that drain your energy
  • You understand that scaling to the next level requires becoming a different version of yourself
  • You value private, focused environments where real decisions get made
  • You are prepared to make a significant investment to reclaim time, simplify your world, and expand your income

This Retreat Is Not For You If

  • You are still building your first level of income or business
  • You are looking for tactics, hacks, or quick wins instead of deep change
  • You want someone to tell you what to do rather than challenge how you operate
  • You are unwilling to examine the identity and habits that built your current success
  • You are not ready to make hard decisions about your time, boundaries, or priorities
  • You prefer motivation or validation over honest self-examination
  • You are not prepared to invest at a level that matches the results you want
  • You are not ready to take full ownership of your next level of growth
  • You are looking for external permission or perfect certainty instead of deciding and moving forward

Why Orange County, California

Environment shapes identity.
There’s a reason many of the world’s most successful entrepreneurs, investors, and creators choose to live here.

Orange County isn’t just beautiful.
It reflects a way of operating.
Spacious. Intentional. Unrushed. Elevated.

From the cliffs of Laguna Beach to Newport Harbor and San Clemente, this place has a way of pulling you out of survival mode and into perspective.
When you’re no longer reacting, you can finally see clearly.

The moment you arrive, you’re not preparing for the next level.
You’re living from it.

This retreat is designed to immerse you in the rhythm, pace, and presence of how ultra-high performers actually live — not as an escape, but as a reminder of what’s possible when identity, decisions, and environment are aligned.

There will be intentional experiences woven throughout the week.
Some planned. Some unexpected.
Each one designed to mark the shift from who you’ve been operating as to who you’re ready to become.

Private experience • Curated environment • Presence required

You’ve proven you can build success.

But the version of you that built your first million
is not the version that builds lasting freedom, leverage, and scale.

At some point, growth stops responding to effort
and starts responding to identity, alignment, and decisions.

So the real question is this…

Are You Ready to Wreck the Millionaire™
Identity that got you this far...
So You Can Build the Billionaire
Identity That Takes You Further?

Apply for the Retreat

This is a private 3-day experience for leaders who are ready to make real decisions, simplify their world, and step into the identity that produces more income and more freedom.

Investment: $100,000

Private application • Alignment required • No pressure

This isn’t a tactic. This is an identity shift.